The Magnitude Of Your Attitude

Attitude matters. The most important thing in life you can ever learn about you can ever learn to

manage, control, shape and direct is your attitude.

  • It is the one thing that can determine every other thing in your life and career.
  • Will you make the most of the situation or will you moan the most about your situation?
  • Attitude is the root source of human quality. Human quality determines success at both the individual and organizational levels.
  • Earl Nightingale once said that “Attitude is the most important word in English language or in any language.” It applies to every sphere of life.
  • To alter our lives, we must first alter our attitudes. “The problem is not the problem. The problem is your attitude about the problem. Do you understand?” – Captain Jack Sparrow
  • You are in charge. See yourself as a creator of condition and not a creature of your condition.
  • Attitude defined: a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object.
  • Disposition – an attitude or mind especially one that favours one alternative over others; your usual mood; tendencies; a general direction in which something tends to move


  1. Thoughts + Feelings + Actions – a complex mental state involving beliefs and feelings and values and dispositions to act in certain ways.
  2. Position of aircraft or spacecraft relative to a frame of reference (the horizon or direction of motion)
  3. Belief – any cognitive content held as true; A vague idea in which some confidence is placed.
  4. Feelings – Emotional or moral sensitivity (especially in relation to personal principles or dignity).
  5. Value – Beliefs of a person or social group in which they have an emotional investment (either for or against something) – “he has very conservatives’ values”

How are attitudes formed?

  • Conditioning – Learning can occur from repeated exposure to stimuli. We are more likely to develop a positive attitude towards behavior that continually brings rewards.
  • Modelling – Develop attitudes by watching others that we trust or respect.
  • Cognitive Learning – Involves problem solving or reaching logical conclusions based on information.

Attitude is everything

  1. The only true disability in life is a bad attitude
  2. Good attitude makes a good difference
  3. Change your attitude, change your world
  4. Attitude impacts outcome:
  • The two-sided coin – The double- edged sword, positive and negative side; Winner and Loser.
  • Winning attitude = control of Thoughts + Feelings + Actions (TFA)
  • Key truths about attitudes:
  1. It is a value you cultivate – it belongs to the domain of nurture than nature. Be a major positive influence & contributor
  2. Attitude impacts outcome
  3. Attitude gives you latitude
  4. A negative situation is no license for a negative attitude

If you don’t like something, change it. It you don’t change it, change your attitude. Don’t complain– Maya Angelou

Challenging the ‘Entitlement’ mentality

  1. Replace with the contributory mind-set
  2. How can we add value to this place and this work?
  3. At our company, our people are not thinking of what the company can do for them. They are rather thinking of what they can do for the company
  • The principle of ownership – whatever your hands find to do, do it with your might… as if you own it. Don’t wait to be told so. Work as if you work for yourself, because in real essence you actually do.
  • The principle of faithfulness – If you are not faithful in that which is another man’s, who will give you that which is yours. Don’t treat it with levity.
  • The principle of affection – Take this work and love it! You have heard it said, do the job you love, etc and all that crap. The reality is that most people do not really start out on the job they actually love. They journey towards its discovery.
  • The principle of going the extra mile – The attitude of doing more than you’re being paid to do and you will eventually be paid more for what you do.

A bright attitude is the right attitude. It is a source of empowerment that can move everyone in the right direction.”

  • A positive mental attitude – Notice it is indicated by a plus sign. Thus to have a positive attitude is a plus to any life at any time.
  • An attitude of gratitude – A feeling of thankfulness and appreciation.
  • An attitude of fortitude – Strength of mind that enables one to endure adversity with courage. Natural virtue; courage & bravery. ‘He who loses money loses much; he who loses friends loses more; he who loses courage loses all.’ – Miguel Cervantes
  • An attitude of rectitude – Uprightness as a consequence of being honourable and honest
  • An attitude of certitude – Total certainty or greater certainty than circumstances warrant
  • An attitude of beatitude – A state of supreme happiness
  • An attitude of amplitude – the property of copious abundance; greatness of magnitude; bountifulness
  • An attitude of “servitude’ – the willingness to be service-poise at all times
  • A typical bad attitude – An attitude of resignation – acceptance of despair, surrender, and the act of giving up.